Articles & Resources

Website Planning & Optimisation

Choosing the Right Domain Name for a Small Business

Three Things that make a Good Domain Name
The best domains will help your branding, customers and search engine rankings.
Frequently Asked Questions about Buying Domains
Some specific answers to common questions that crop up when looking for a domain.

Highlighting the importance of the Meta Description Tag

Why the absence of a description tag can be a real problem, and how to get the most out of yours.

Search Engine Optimisation for (Wordpress) Blogs

Blogs vs SEO: Problems with Wordpress and other Blog Software
Most blogs are (for want of a better word) awful when it comes to SEO. A rundown of the problems.
How to Optimise Blogging Software
General advice on search optimisation principles as applied to blog software systems.
Encourage Good Comments and Put a Stop to Spam
The rel=nofollow tag for comments doesn't stop spammers. Don't be lazy; moderate your comments!

Link & Citation Building

What Makes a Good Web Directory?

The Problem with Web Directories
Despite what Google say about paid or mass-produced links, directories still offer shortcuts to rankings in 2009.
How to Avoid 'Bad' Web Directories
Some specific pointers on choosing web directories that will give you future-proof links.